Advertising - Conceptual
"Taxotere Campaign / Lung " - Harrison and Star - Aventis
Rodney was brought to the table to create, manage, and produce, a series of international Ads for Aventis which promoted healthcare answers for people suffering from major cancers. Harrison and Star NY brought Rodney to the table to produce Ads dealing with Metastatic Breast, Prostate and Lung cancers. Location scouts were placed on the road around the world with the production team eventually ending up in various locations throughout Tuscany in Italy. Location scouting, permits, casting, local crew, styling as well as all travel duties were handled by Rodney's US production team and his production relationship in Siena for images created in Italy.
