Advertising - Conceptual

"Junta - Tail Gate"  Monterrey . Mexico

"Junta - Tail Gate" Monterrey . Mexico

Rodney was invited to create images for Carta Blanca who was attempting to break away from traditionally posed, model based images. The project required the creative director and Rodney to walk the streets of Monterrey and it's surrounding villages to find people enjoying life with their family and friends and a cold Carta Blanca beer. The creative director at DDB wanted to take advantage of Rodney's management skills on international projects and Carta Blanca wanted to capture the relationship between their beer products and the Mexican community in a very real way, without models and Rodney made this happen in a very unique way.

"No Matter Where You Are, We'll Find You / Dust Storm " - O&M Latin America - DHL Global "No Matter Where You Are, We'll Find You / Rain Storm " - O&M Latin America - DHL GLobal " POPO-AGUILA REAL " - Young and Rubicam MX - Philip Morris "No Matter Where You Are, We'll Find You / Mariposas" - O&M Latin America - DHL Global "Junta - Tail Gate"  Monterrey . Mexico "Junta - Horse Trainers"  Monterrey . Mexico "El Lago" or "The Lake" -  Aviator Launch - Y&R MX - Lincoln "El Montana" or "The Mountain" -  Aviator Launch - Y&R MX - Lincoln "Turn Down Service" Aviator Launch - Y&R MX - Lincoln One in a series of images created for DDB MX - and their client Carta Blanca on the streets of Monterey.  Rodney was invited to work with the agency in a pilot campaign where Rodney's work would establish the photographic style for their client's future projects.
"Taxotere Campaign / Lung " - Harrison and Star - Aventis