Advertising - Conceptual
"Junta - Tail Gate" Monterrey . Mexico
Rodney was invited to create images for Carta Blanca who was attempting to break away from traditionally posed, model based images. The project required the creative director and Rodney to walk the streets of Monterrey and it's surrounding villages to find people enjoying life with their family and friends and a cold Carta Blanca beer. The creative director at DDB wanted to take advantage of Rodney's management skills on international projects and Carta Blanca wanted to capture the relationship between their beer products and the Mexican community in a very real way, without models and Rodney made this happen in a very unique way.
